In the Hierarchy of Effects Model, Affective Message Strategies Would

question 271

Multiple Choice

In the hierarchy of effects model, affective message strategies would be most closely tied to which stage(s) ?

• A)Awareness and knowledge
• B)Liking, preference, and conviction
• C)Actual purchase
• D)Awareness and liking

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Definitions:

Marked Pillbox

A pillbox designed with labels or indicators to help users properly organize and take their medication as prescribed.

Weight Loss

The reduction of the total body mass due to a mean loss of fluid, body fat, or lean mass, such as muscle, tendon, and other connective tissue.

Dietary Habits

The usual food choices, preferences, and eating patterns of an individual or group.

24-hour Recall

A dietary assessment tool where individuals report all the foods and beverages consumed during the previous 24 hours.