Negative Comparison Ads May Transfer Negative Feelings Toward the Sponsor's

question 16

True/False

Negative comparison ads may transfer negative feelings toward the sponsor's product.

---

Definitions:

Inner Conflicts

A psychological struggle within one’s self, arising from opposing demands or impulses, which can influence emotional health and decision-making.

Print Media

Various forms of printed communication, such as books, newspapers, and magazines, intended for public dissemination.

Video Games

Electronic games that involve interaction with a user interface to generate visual feedback on a device.

Fictitious Thriller

A genre of literature or film that involves suspenseful, exciting, and sometimes dangerous plots that are entirely imagined or made up by the author.