Examlex
The goal of a humorous ad is to have consumers:
Drive
An internal motivational state that compels organisms to act or behave in specific ways to satisfy needs.
Extrinsic Motivation
Motivation that is driven by external rewards such as money, fame, grades, or praise.
Habit
A routine behavior that is repeated regularly and tends to occur subconsciously.
Incentive
Something that motivates or encourages someone to do something.
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