Each of the Following Statements About Variability Theory Is True

question 215

Multiple Choice

Each of the following statements about variability theory is true except:

• A)ads placed in varying environments increase recall and improves encoding of the message.
• B)variability can be obtained by modifying the product positioning strategy used within the campaign.
• C)placing an advertisement in two different media would be an example of variability theory.
• D)variability can be obtained by changing the situational context of an ad.

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Definitions:

Inflation

A sustained increase in the general price level of goods and services in an economy over a period of time.

Unemployment

The condition of someone being able to work and actively seeking work but unable to find employment.

Natural Rate

A concept referring to the level of unemployment at which inflation is not accelerated, suggesting an equilibrium between demand for labor and supply.

Long-Run Aggregate-Supply

The total quantity of goods and services that producers in an economy are willing and able to supply at a full employment level, regardless of the price level, in the long term.