Based on the Concepts Present in the Hierarchy of Effects

question 105

True/False

Based on the concepts present in the hierarchy of effects model, affective-oriented advertisements are superior in developing brand awareness, brand knowledge, and brand preference.

---

Definitions:

Self

The individual's awareness of their own identity and personal attributes.

Certainty

The state of being absolutely confident or sure about something.

Material Self

The extension of the self into the body, clothes, and possessions.

Possessions

Objects owned by an individual, often holding personal value or significance.