Which Concept Explains That Consumers May Recall an Ad from the Past

question 51

Multiple Choice

Which concept explains that consumers may recall an ad from the past and make a purchase because they have seen the ad several times?

• A)A sales-response curve
• B)A marginal analysis
• C)Decay effects
• D)Carryover effects

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Definitions:

Quality of Mind

Concerns the cognitive attributes that allow an individual to engage thoughtfully and adaptively with their environment and experiences.

Global Village

A term that describes how the world has been made smaller and more interconnected by electronic communication, leading to an increase in the awareness of global issues.

McLuhan

A theorist known for his work on media theory, famously coining the phrase "the medium is the message."

Machiavelli

A Renaissance political philosopher known for his work "The Prince," advocating for pragmatic and sometimes ruthless political strategies.