When Preparing a Creative Brief, the Only Information Required in Terms

question 101

True/False

When preparing a creative brief, the only information required in terms of the target audience is demographic characteristics. The creative can research the other information as he or she designs the ad.

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Definitions:

Congenital Diaphragmatic Hernias

A birth defect where there exists an abnormal opening in the diaphragm, allowing organs to move into the chest cavity.

Neural Tube Defects

Neural tube defects are birth defects of the brain, spine, or spinal cord that occur when the neural tube does not close completely during early fetal development, leading to conditions such as spina bifida.

Spina Bifida

A birth defect where there is an incomplete closing of the backbone and membranes around the spinal cord.

Atrial Septal Defect

A congenital heart defect characterized by an opening in the atrial septum, allowing blood to flow between the two atria, which can affect blood circulation.