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Describe Three Methods Used in Consumer-Oriented Communication Analysis Research

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Describe three methods used in consumer-oriented communication analysis research.


Definitions:

Acquiring Firm

A business entity that purchases or takes over another company, often to expand its operations, market share, or capabilities.

Procedural Justice

The fairness of the processes that are used to make decisions, relating to how individuals feel they are treated during the decision-making process.

Voice

Refers to the means by which employees can express their concerns, ideas, or opinions within their workplace.

Bias

A tendency to lean in a certain direction, either in favor of or against a particular thing, person, or group compared with another, often in a way considered to be unfair.

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