The Method of Consumer Segmentation That Is Based on Population

question 14

Multiple Choice

The method of consumer segmentation that is based on population characteristics is:

• A)demographics.
• B)psychographics.
• C)geographic.
• D)polygraphic.

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Definitions:

Cultural Influences

The impact that the customs, practices, social norms, and values of a culture have on individuals and societies.

Graphic Rating Scale

A scale that uses graphics or symbols to represent different levels of performance or satisfaction, allowing individuals to mark their position on a continuum.

Checklist

A list of items or tasks that are checked off as they are completed or noted.

Behavior Rating Scale

A tool used to measure and assess an individual's behaviors, attitudes, or psychological responses, often employed in educational and clinical settings.