Using Gender, Age, Ethnicity, and Income as Market Segmentation Variables

question 177

Multiple Choice

Using gender, age, ethnicity, and income as market segmentation variables is the application of which segmentation approach?

• A)Demographics
• B)Psychographics
• C)Geographic
• D)Polygraphic

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Definitions:

Hallucinations

Hallucinations are perceptions in a conscious and awake state in the absence of external stimuli which have qualities of real perception, often sensory in nature.

Feelings of Anxiety

Emotional sensations characterized by nervousness, worry, and apprehension about future events or outcomes.

Posttraumatic Stress Disorder (PTSD)

A mental health condition triggered by experiencing or witnessing a traumatic event, leading to severe anxiety, flashbacks, and other symptoms.

Angry Outburst

A sudden and intense expression of anger, which can be verbal or physical and might be triggered by stress or frustration.