In Terms of Market Segmentation, the Usage Segmentation Approach Offers

question 77

Multiple Choice

In terms of market segmentation, the usage segmentation approach offers each of the following advantages except:

• A)a meaningful classification scheme based on actual behavior of customers.
• B)ability to reduce a large volume of customer data to a few, concise clusters.
• C)ability to measure the growth of each cluster and the migration of customers from one cluster to another.
• D)ability to compare a firm's customers with customers from competing firms.

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Definitions:

Medication Regimen

A specifically designed plan that outlines the timing, dosage, and method of administering medications to a patient.

Rastafarian Patient

A patient who follows Rastafarianism, with healthcare needs that may include considerations for cultural and religious practices.

Yom Kippur

A Jewish holy day observed with fasting and prayer for atonement and repentance.

Digoxin

A medication used to treat heart conditions by slowing down the heart rate and increasing the force of heart contractions.