When a Product Solves an Everyday Life Problem, the Executional

question 166

Multiple Choice

When a product solves an everyday life problem, the executional framework being used in the ad is most likely:

• A)slice-of-life.
• B)authoritative.
• C)fantasy.
• D)informative.

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Definitions:

Statistics

The science dealing with the collection, analysis, interpretation, and presentation of numerical data.

Dissonance Theory

A psychological theory suggesting that individuals experience discomfort (dissonance) arising from inconsistent beliefs, attitudes, or behaviors and are motivated to reduce this discomfort by changing them to achieve consistency.

Enjoyable

Capable of providing pleasure or satisfaction, often used to describe experiences or activities.

Foot-in-the-door

A persuasion technique that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.