The Positioning Strategy of Using Another Brand to Establish Product

question 39

Multiple Choice

The positioning strategy of using another brand to establish product position is the ________ positioning approach.

• A)product attributes
• B)competitors
• C)use or application
• D)price-quality relationship

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Definitions:

ATP

Adenosine triphosphate, a compound responsible for transporting energy within cells to fuel metabolic processes.

Accumulation

The gradual gathering or increase of elements such as substances, items, or even abstract quantities like knowledge over time.

World-class Endurance Athletes

Athletes who perform at the highest level in activities that require sustained physical effort, such as long-distance running, cycling, and swimming.

Light Exercise

Physical activity that requires minimal effort, such as walking or leisurely biking, and is often recommended for health maintenance.