Which Type of Schedule in Allocating a Marketing Communications Budget

question 152

Multiple Choice

Which type of schedule in allocating a marketing communications budget would match a company such as Hershey's that advertises all year, but adds additional advertising during holidays, such as Easter?

• A)Flighting
• B)Continuous
• C)Payout
• D)Pulsating

---

Definitions:

Management Decisions

Choices and actions taken by the management of an organization regarding its operations, strategic direction, and allocation of resources.

Limited Liability

A legal structure that shields owners' personal assets from the debts and liabilities of the business.

General Partners

Individuals in a partnership who are responsible for the management of the partnership and are personally liable for its debts.

Consent

An agreement or permission given by an individual knowingly and freely without any form of coercion.