In Terms of Cognitive Mapping, If Most Consumers Have Not

question 110

Multiple Choice

In terms of cognitive mapping, if most consumers have not considered Sunkist lemons as a substitute for salt, then an advertisement that conveys such a message to consumers is attempting to:

• A)strengthen a linkage that already exists.
• B)modify a current linkage.
• C)create a new linkage.
• D)create a new layer.