The Inert Set Is the Set of Brands

question 113

Multiple Choice

The inert set is the set of brands:

• A)that are part of a person's memory, but not considered because they elicit negative feelings.
• B)the consumer has awareness of, but has neither negative or positive feelings toward.
• C)that a person would consider as feasible solutions to meet a need.
• D)that are viewed by a consumer as being approximately equal in terms of quality.

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Definitions:

Patisserie

A shop or business specializing in the making and selling of pastries, cakes, and other baked goods.

Premium Approach

A marketing strategy that emphasizes the high quality and exclusiveness of a product, targeting consumers willing to pay more.

Introductory Approach

The most common but least powerful approach; it does little to capture the prospect’s attention.

Complimentary Approach

An approach that opens with a compliment that is sincere and therefore effective.