When the Buying Center Members Find Out That Leasing a Fleet

question 118

Multiple Choice

When the buying center members find out that leasing a fleet from one car rental company holds the advantage of a better repair service contract than other companies provide, they are in which stage of the business-to-business buying process?

• A)Identification of vendor
• B)Establishment of specifications
• C)Vendor selection
• D)Vendor evaluation

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Definitions:

Tax Rate

The percentage at which an individual or corporation is taxed by the government.