A Customer's Belief in the Efficacy and Reliability of a Brand

question 200

Multiple Choice

A customer's belief in the efficacy and reliability of a brand that has been established over time through personal experience is:

• A)brand competence.
• B)trust.
• C)reliability.
• D)distinctiveness.

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Definitions:

Interest-Bearing Note

A debt instrument that pays periodic interest payments to the holder until maturity, at which point the principal is repaid.

Bond Debenture

A type of unsecured debt instrument issued by a company to raise long-term funds, without collateral backing.

Corporation Issues Bonds

A financing activity where a corporation raises funds by issuing debt securities, known as bonds, to investors.

Market Rate

The prevailing interest rate available in the marketplace for instruments of similar risk and maturity.