The Goal of Branding Is To

question 95

Multiple Choice

The goal of branding is to:

• A)be able to charge a higher price than the competition.
• B)gain the largest market share.
• C)set a product apart from its competitors.
• D)have a trademark that is easily identifiable.

---

Definitions:

Practical

Pertaining to or concerned with the actual doing or use of something rather than with theory and ideas.

Longitudinal

A type of research study in which data is gathered from the same subjects repeatedly over a period of time.

Experimental

Pertaining to a methodological approach in research that involves manipulation of variables to determine cause-and-effect relationships.

Cross-Sectional

A research design that analyzes data from a population, or a representative subset, at a specific point in time.