After Being Shown a Segment or Stills of an Ad

question 59

Multiple Choice

After being shown a segment or stills of an ad, respondents are asked to identify the brand being advertised, which measures:

• A)memorability.
• B)aided brand awareness.
• C)unaided brand awareness.
• D)brand and ad recognition.

---

Definitions:

Desired Allotment

The quantity of shares an investor hopes to receive during a public offering or other allocation process.

Ex-Rights Date

The first day a stock trades without the right to receive a specific dividend or distribution announced by the company.

Stock Trades

The act of buying, selling, or exchanging shares of stock in the financial markets.

Holder-of-Record Date

The date set by a corporation by which an individual must be registered as a shareholder to be eligible to receive dividends or distributions.