Which Statement Below Reflects Current Consumer Attitudes Towards Businesses

question 106

Multiple Choice

Which statement below reflects current consumer attitudes towards businesses?

• A)Most consumers believe that as a general rule, businesses follow good practices. It is the few that have been caught that generate the worst publicity.
• B)Most consumers believe corporate scandals, accounting fraud, and CEO greed are on the decline.
• C)Consumers are leery of big businesses, suspicious of business motives, and are unsure if any company can be trusted.
• D)Consumers believe big businesses cannot be trusted, but small businesses are normally honest and reputable.

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Definitions:

Cohen's Kappa

Cohen's Kappa is a statistical measure used to assess the reliability of inter-rater agreement for qualitative (categorical) items, correcting for the chance of agreement.

Item-total Correlation

The relationship between individual item scores and the overall score across all items in a test or questionnaire.

Split-half Reliability

An evaluation of reliability involving splitting a test into two sections and comparing scores from each section to check how consistent the test is.

Cohen's Kappa

A statistical coefficient that measures inter-rater agreement for qualitative (categorical) items.