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Geocoding is adding geographic codes to customer records.
Big Five
A model describing five major personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Extraversion
A personality trait characterized by outgoingness, sociability, and a high level of activity.
Narcissism
A personality trait characterized by an inflated sense of self-importance, a deep need for admiration, and a lack of empathy for others.
Neuroticism
A characteristic defining a person who frequently experiences feelings of emotional unpredictability, restlessness, irritability, apprehension, and melancholy.
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