The Program Designed to Build Long-Term Loyalty and Bonds with Customers

question 147

Multiple Choice

The program designed to build long-term loyalty and bonds with customers through the use of a database is:

• A)permission marketing.
• B)direct marketing.
• C)customer relationship management.
• D)frequency marketing.

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Definitions:

New Partner

An individual or entity that joins an existing business partnership, contributing capital or resources with the expectation of sharing profits and losses.

Admitted

An insurance term referring to insurers who are licensed and authorized to do business in a particular state or country.

Partnership

A business organization where two or more individuals manage and operate the business in accordance with the terms and objectives set out in the Partnership Deed.

Contributing Assets

Assets given by owners or shareholders as part of their investment in the company.