Examlex
Personalized communications with customers through database information builds relationships and leads to both repeat purchases and customer loyalty.
TAT
The Thematic Apperception Test, a projective psychological test used to reveal a person's social drives or needs by their interpretation of a series of pictures of ambiguous scenes.
Inkblots
Utilized in the Rorschach test, these are symmetrical ink patterns generated randomly to evaluate psychological interpretation and emotional functioning.
Trait Theories
Approaches in psychology that aim to describe personality through the identification and measurement of stable characteristics that vary between individuals.
Personality
An individual's unique and relatively consistent patterns of thinking, feeling, and behaving.
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