Personalized Communications with Customers Through Database Information Builds Relationships and Leads

question 77

True/False

Personalized communications with customers through database information builds relationships and leads to both repeat purchases and customer loyalty.

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Definitions:

Trust

The reliance on the integrity, strength, ability, or surety of a person or thing; confidence in the predictability of someone or something's behavior.

Integrated Exchange Theory

A sociological theory that combines elements of exchange theory with systemic analyses of social interactions and networks.

Macroscopic Issues

Refers to large-scale or overarching problems and challenges that can be observed within societies or specific fields of study.

Network Analysis

A method for examining the structures and patterns of relationships or interactions between members within a network.