The Rise in Importance of Accountability and Producing Measurable Results

question 41

Multiple Choice

The rise in importance of accountability and producing measurable results has led marketers to become less reliant on television advertising and shift funds to:

• A)digital and alternative communication venues.
• B)pull marketing strategies.
• C)integrated marketing communication firms.
• D)their own marketing departments instead of advertising agencies.

---

Definitions:

DfWG

Degrees of Freedom Within Groups, a term used in statistics to describe the number of independent values or quantities which can vary in the analysis without violating any given constraints.

Mean Square

A measure used in ANOVA that is calculated by dividing the sum of squares by its degrees of freedom.

Levels

Different values or categories that a variable can take, often used in the context of categorical variables in research.