________ Is the Process and Tools Used to Study Consumer

question 21

Multiple Choice

________ is the process and tools used to study consumer behavior.

• A) Behavioral targeting
• B) Consumer research
• C) Psychoanalysis
• D) Ethnography
• E) Dynamic marketing

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Definitions:

Opportunity Costs

The cost of forgoing the next best alternative when making a decision.

Financial Statements

Reports that summarize the financial performance and position of a company, including the balance sheet, income statement, and cash flow statement.

Pecuniary

Relating to or consisting of money.