John Has Decided That He Needs to Switch Cellular Service

question 47

Multiple Choice

John has decided that he needs to switch cellular service providers because his cell phone doesn't work in his new apartment. Within the context of the model of consumer decision making, this is an example of ________ need recognition.

• A) hypothetical state
• B) actual state
• C) desired state
• D) avoidance state
• E) psychological state

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Definitions:

Visual Sketchpad

A component of working memory responsible for holding and manipulating visual and spatial information.

Working Memory

A cognitive system responsible for temporarily holding information available for processing, essential for reasoning and the guidance of decision-making and behavior.

Articulatory Loop

A component of the working memory model that deals with auditory information, allowing sounds and words to be retained in short-term memory through rehearsal.

Codes

In the context of data, codes represent rules or systems used for transforming information into a confidential, encrypted, or shorthand format.