________, the Degree to Which a New Product Is Difficult

question 70

Multiple Choice

________, the degree to which a new product is difficult to understand or use, is especially important when it comes to innovation in high-tech consumer products.

• A) Relative advantage
• B) Compatibility
• C) Complexity
• D) Trialability
• E) Observability

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Definitions:

Place Utility

The value added to products by having them in a location where they are accessible to potential buyers.

Digital Marketspace

An online environment where goods and services are traded, leveraging digital technologies for advertising, sales, and customer engagement.

Digital

Pertaining to technology that generates, stores, and processes data in terms of two states: positive and non-positive. Digital technology includes the internet, mobile computing, and smart devices.

Traditional Marketplace

A physical space where buyers and sellers gather to exchange goods and services, often characterized by face-to-face transactions.