Which of the Following Is True of African Americans in Relation

question 51

Multiple Choice

Which of the following is true of African Americans in relation to marketing and media?

• A) African American adults tend to place a great deal of trust in African American-centric media.
• B) Major advertisers targeting the African American market find specialized agencies to provide no benefit over general advertising agencies.
• C) Personal grooming and food products targeted to African Americans are best advertised through mass media.
• D) African Americans typically spend less time watching television than Caucasians.
• E) Few African Americans believe that most advertising is targeted to white people.

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Definitions:

Artistic

Relating to, characteristic of, or skilled in the arts, including both the creation and appreciation of visual, auditory, or performance artifacts.

Realistic

Realistic pertains to an inclination towards accepting situations as they are and being prepared to deal with them accordingly, often in a practical and pragmatic manner.

Cohabiting Opposite-Sex Couple

A living arrangement in which an unmarried male and female partner live together in a long-term relationship that resembles a marriage.

Households

Social units consisting of one or more people living together in the same dwelling and sharing living arrangements such as meals.