The Reason That Many Products Fail When Marketed in a Foreign

question 88

Multiple Choice

The reason that many products fail when marketed in a foreign country is ________.

• A) many companies do not insure their products against theft
• B) many companies assume that if a product is a success domestically, it will be accepted anywhere
• C) marketers do not go through enough enculturation education
• D) marketers' use of localized marketing strategies negatively influence consumer preferences
• E) country of origin effects

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Definitions:

Personnel Resources

Human capital or workforce available to an organization, including skills, knowledge, and abilities of employees.

HR Shortage

A situation where there is an inadequate supply of human resources or skilled professionals to meet the demands of the job market.

Forecasting

The process of making predictions of the future based on past and present data and analysis, crucial in planning and decision-making.

Medium-run

A term used to describe a period of time that is not immediate but not long-term either; typically considered to encompass the mid-term future.