The Availability of ________ Has Allowed Marketers to Reallocate Resources

question 100

Multiple Choice

The availability of ________ has allowed marketers to reallocate resources (e.g. moving inventory around the country and shifting ad expenditures) geographically in order to increase the profitability of brands.

• A) scanner data
• B) topological factors
• C) linguistic cues
• D) content analysis
• E) field observation

Recognize the utility-maximizing choices of consumers within budget constraints.

Grasp the concept of substitution and income effects in consumer choice theory.

Identify and apply the understanding of indifference curves and their relation to consumer satisfaction.

Understand how external factors and market changes influence consumer behavior and utility.

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Definitions:

Scapegoat Theory

A concept in social psychology that suggests individuals or groups are unfairly blamed for problems not of their making.

Blame-the-victim Dynamic

A social phenomenon where the victim of a crime or harmful act is held entirely or partially at fault for what happened to them.

Other-race Effect

The tendency to more easily recognize faces of the race that one is most familiar with, which is thought to develop during infancy.

Availability Heuristic

A cognitive shortcut based on the first examples that pop up in one's thoughts when contemplating a particular subject, idea, strategy, or choice.