From a Marketing Viewpoint, the Best Way to Target the Hispanic

question 45

Multiple Choice

From a marketing viewpoint, the best way to target the Hispanic market is on the basis of the group's ________.

• A) Spanish surname
• B) Spanish spoken at home
• C) country of family ancestry
• D) country of origin
• E) personal ethnic identification

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Definitions:

Biological Model

An approach to psychology focusing on understanding human behavior in terms of biological responses and processes.

Learning Model

A theoretical framework that describes how individuals acquire, process, and retain knowledge or skills.

Addiction

A psychological and physical inability to stop consuming a chemical, drug, activity, or substance, even though it is causing psychological and physical harm.

Alcoholism

A chronic disease characterized by uncontrolled drinking and a preoccupation with alcohol.