WATCH MINI CASE: Bob Is Interviewing for High-Level Managerial Jobs

question 22

Multiple Choice

WATCH MINI CASE: Bob is interviewing for high-level managerial jobs in the Boston area. He decides that, in order to make himself more appealing for the job, he should wear expensive suits and carry expensive business accessories. To this end, he has decided to purchase an Icon watch, because Bob perceives that Icon watches are expensive and typically worn by people with high social status. In fact, Icon specifically targets its wristwatches to image-conscious business executives and has its best results focusing its marketing efforts on men between the ages of 35 and 50 living in affluent zip codes of New York City and its surrounding suburbs.
-In the WATCH MINI CASE, seeking a job with higher income and greater prestige, Bob is trying to exercise ________.

• A) downward mobility
• B) conspicuous consumption
• C) downward comparison
• D) power
• E) upward mobility

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Definitions:

Titles

Words or phrases used as names for books, articles, jobs, roles, or other entities, serving as identifiers or descriptors.

Numbers

Symbols or words that represent quantities or values, used in counting, measuring, and performing mathematical operations.

Commercial

Pertaining to commerce or business, often relating to advertising or the buying and selling of goods and services.

Social Significance

The impact or importance of a phenomenon, event, or trend in terms of its influence on societal norms, values, or behaviors.