What Is Social Comparison Theory? How Might Marketers Use This

question 66

Essay

What is social comparison theory? How might marketers use this theory in advertising?

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Definitions:

Prejudice And Discrimination

Prejudice involves preconceived negative judgments or attitudes toward a group or its members, while discrimination refers to actions against a group or its members based on these prejudices.

Aggressive Behavior

Actions or responses characterized by hostility or attack, whether physical, verbal, or symbolic, possibly resulting from frustration or threat.

Personal Experience

refers to events or encounters an individual personally goes through, shaping their perception and understanding of the world.

Primacy Effect

The Primacy Effect is a cognitive bias that results in a person recalling information presented at the beginning of a list better than information in the middle or end.