Downscale Consumers Are More Brand Loyal Than Upscale Consumers Because

question 20

Multiple Choice

Downscale consumers are more brand loyal than upscale consumers because ________.

• A) they have found the brand that satisfies their needs the best
• B) upscale consumers are never satisfied
• C) they cannot afford to make mistakes by switching to unfamiliar brands
• D) they have loyalty towards companies that target them specifically
• E) intergenerational brand transfer is more prevalent in these households

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Definitions:

Asperger Syndrome

A developmental disorder characterized by significant difficulties in social interaction and nonverbal communication, along with restricted and repetitive patterns of behavior and interests.

Social Deprivation

The lack of socially normal interaction, communication, and engagement with others, leading to adverse effects on development and well-being.

Infantile Amnesia

The inability of adults to recall personal experiences from their early childhood.

Egocentrism

A cognitive bias that causes individuals to view the world solely from their own perspective, often neglecting others' viewpoints.