A Group of Foodies That Kathleen Has Never Met and Only

question 85

Multiple Choice

A group of foodies that Kathleen has never met and only interacts with through online websites and a Facebook group, where group members share recipes and recommendations, is an example of a(n) ________.

• A) friendship group
• B) shopping group
• C) virtual community
• D) advocacy group
• E) aspirational group

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Definitions:

Demographic Variables

Characteristics of population segments used in market research and segmentation, such as age, gender, income, education level, and marital status.

Segment Specialization

A strategy where a business focuses on servicing a specific segment of the market with distinct needs or preferences.

Full Market Coverage

A marketing strategy where a company aims to serve all customer segments in the market with all the products they might need, often requiring significant resources.

Marketing Mix

The set of controllable tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response from its target market.