The Tuna Marketers' Task in the "Tunathewonderfish

question 9

Multiple Choice

The tuna marketers' task in the "tunathewonderfish.com" website and related campaign was to ________.

• A) turn an approach object into an avoidance object
• B) turn an avoidance object into an approach object
• C) turn a knowledge object into a utilitarian object
• D) turn a utilitarian object into a knowledge object
• E) turn a utilitarian object into an avoidance object

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Definitions:

Humanistic Psychology

A school of thought that investigates how people grow to become happier and more fulfilled; it focuses on the basic goodness of people.

Behaviorism

A branch of psychology that focuses on observable behaviors rather than on internal events like thinking and emotion, emphasizing the effects of environment on behavior.

Gestalt Psychology

A theory of mind and brain positing that the operational principle of the brain is holistic, parallel, and analog, with self-organizing tendencies.

Functionalism

A perspective in psychology that focuses on the purpose of consciousness and behavior in adapting to the environment.