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What Is the Difference Between Enculturation and Acculturation? Which Is

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What is the difference between enculturation and acculturation? Which is most important to marketers and why?


Definitions:

Morphological Divergence

The phenomenon where populations or species evolve distinct physical characteristics (morphologies) due to adaptation to different environments or ecological niches.

Cretaceous

The geological period between about 145 and 66 million years ago, the last period of the Mesozoic Era, characterized by the dominance of dinosaurs and the first appearance of flowering plants.

Pleistocene

An epoch of the Quaternary period characterized by several glacial advances, extending from about 2.58 million to 11,700 years ago.

Triassic

A geologic period and system which lasted from about 252 to 201 million years ago, marking the beginning of the Mesozoic Era.

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