The Members of the ________ Category of Adopters Are the Very

question 48

Multiple Choice

The members of the ________ category of adopters are the very last consumers to purchase a new product. They are generally high risk-perceivers and the last ones to recognize the value of innovative products.

• A) innovator
• B) early adopter
• C) early majority
• D) late majority
• E) laggard

Recognize the time frame typically required for successful changes in an organization's culture.

Comprehend the concept and importance of appreciative inquiry in focusing on organizational strengths.

Grasp the foundational role of individual learning in the process of organizational learning.

Understand the concept and benefits of the team learning discipline in recognizing the interconnectedness of human actions.

---

Definitions:

Direct Selling

Retailing in which an independent representative of a company conducts retail and sales-related activities away from a fixed retail location, most often at consumers’ homes or place of business. Also known as direct retailing.

Specialty Food

Food that is of high quality and often unique in terms of origin, ingredients, or preparation, targeting a specific consumer market.

Opportunistic Buying

Purchasing behavior in which off-price retail stores negotiate especially low prices for certain categories of merchandise, such as end-of-season goods and closeouts.

Off-Price Retail

Retailers who sell branded goods at lower than the manufacturer's suggested retail price, typically by offering surplus or out-of-season items.