What Is the Primary Reason for Growth of Mobile Advertising

question 37

Multiple Choice

What is the primary reason for growth of mobile advertising?

• A) It is novel so marketers are testing it.
• B) More and more people are using smartphones and other mobile Internet devices.
• C) Marketers cannot differentiate between mobile advertising and advertising on social media networks.
• D) Marketing budgets have dramatically increased, so there is extra money to experiment in mobile outlets.
• E) Consumers think all mobile advertising is credible, regardless of its source.

---

Definitions:

Economic Profit

The difference between total revenue and total costs, including both explicit and implicit costs, measuring the performance exceeding opportunity costs.

Short-Run Equilibrium

The condition in which supply and demand are equal at a particular price level, within a short time frame, before all variables have fully adjusted.

Profit-Maximizing

The process or goal of a firm to adjust its production and sale strategies to achieve the highest possible profits.

Four-Firm Concentration Ratio

A metric that measures the total market share controlled by the four largest firms within an industry, used to assess the competitiveness of the market.