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JUICE MINI CASE: Fruit Fusions Is a Well-Known Producer of Organic

question 14

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JUICE MINI CASE: Fruit Fusions is a well-known producer of organic fruit blended yogurts. It recently decided to start producing fruit juices under the Fruit Fusions name as well. The company's research determined that there was a potential niche market for organic fruit juices packaged in small single servings and sold as an alternative to canned soft drinks typically consumed during lunch. In trying to price the new line of drinks, Fruit Fusions asked consumers what they thought other drinks of a comparable quality cost, and what they considered to be a fair price for this kind of drink. With the slogan "Nothing this good comes in a can," the juice line's print ads feature a brightly colored bottle of juice on a completely white background and are placed in magazines specializing in health and wellness.
-In the JUICE MINI CASE, Fruit Fusions places its advertisements in magazines focused on health and wellness under the assumption that people reading such magazines are interested in health foods and are more likely to seek out information about Fruit Fusions from the advertisements than consumers reading a magazine focused on news and entertainment. This phenomenon is known as ________.

Definitions:

Mental Module

A hypothesized structure in the brain theorized to be responsible for specific cognitive functions, as part of the modular view of mental processes.

Natural Selection

The process by which organisms better adapted to their environment tend to survive and produce more offspring, driving the evolution of species.

Mutations

Changes in the DNA sequence of a cell's genome, which can lead to variations in physical traits or affect the way an organism develops or functions.

DNA

Deoxyribonucleic acid, a molecule that carries the genetic instructions used in the growth, development, functioning, and reproduction of all known living organisms.