When Measuring the Demographics of a Site's Visitors, Marketers Are

question 49

Multiple Choice

When measuring the demographics of a site's visitors, marketers are likely to be concerned with ________.

• A) examining how the target audience navigates around the site
• B) examining which demographic profiles have the most engagement
• C) evaluating whether content is a good match with users and whether it converts many into buyers
• D) determining how to improve the sell rate and reduce the cost per impression
• E) all of the above

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Definitions:

Thorndike

Edward Lee Thorndike, an American psychologist known for his work in comparative psychology and the law of effect.

Escape Time

The duration required to exit a situation or environment, often used in the context of emergency evacuations.

Cumulative Record

A graphical representation that shows the total number of responses made over time in a learning or conditioning experiment.

Skinner Box

An experimental apparatus used in the study of animal behavior to investigate the effects of reinforcement on behavior.