The Two Psychological Constructs That Impact Consumers' Responses to Ads

question 26

Multiple Choice

The two psychological constructs that impact consumers' responses to ads that depict nudity include ________ and sensation seeking.

• A) need for cognition
• B) need for humor
• C) sexual self-schema
• D) innovativeness
• E) need for drama

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Definitions:

Retinas

The light-sensitive layer of tissue at the back of the eye that converts light rays into neural signals that are sent to the brain for visual recognition.

Melatonin

A hormone that regulates the sleep-wake cycle, produced by the pineal gland in response to darkness.

Pineal Gland

A small endocrine gland in the vertebrate brain that produces and regulates some hormones, including melatonin, which affects sleep patterns.

Melatonin

A hormone produced by the pineal gland that regulates sleep-wake cycles and is often used to treat sleep disorders.