Which Media Type Reaches Geographic, Demographic, and Interest-Focused Groups with Relatively

question 82

Multiple Choice

Which media type reaches geographic, demographic, and interest-focused groups with relatively precise targeting and visually high-quality ads that have high credibility, long message life, and increased exposure due to pass-along readership?

• A) television
• B) magazines
• C) radio
• D) newspapers
• E) interactive television (iTV)

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Definitions:

Programming Device

A tool or equipment used to program the firmware or software of electronic devices, often used in manufacturing, development, or maintenance.

Unions

Organizations formed by workers to represent their interests, negotiate with employers over wages, benefits, and working conditions, and advocate for workers' rights.

Europe

A continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere, comprising numerous countries, cultures, and languages.

Minimum-wage Laws

Regulations establishing the lowest wage that employers can legally pay their workers.