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JUICE MINI CASE: Fruit Fusions Is a Well-Known Producer of Organic

question 87

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JUICE MINI CASE: Fruit Fusions is a well-known producer of organic fruit blended yogurts. It recently decided to start producing fruit juices under the Fruit Fusions name as well. The company's research determined that there was a potential niche market for organic fruit juices packaged in small single servings and sold as an alternative to canned soft drinks typically consumed during lunch. In trying to price the new line of drinks, Fruit Fusions asked consumers what they thought other drinks of a comparable quality cost, and what they considered to be a fair price for this kind of drink. With the slogan "Nothing this good comes in a can," the juice line's print ads feature a brightly colored bottle of juice on a completely white background and are placed in magazines specializing in health and wellness.
-In the JUICE MINI CASE, Fruit Fusions is taking advantage of ________ in extending its brand name association to its new juice line as a means of increasing consumer acceptance of the new product.

Definitions:

Isoimmunization

An immune response that occurs when an individual is exposed to antigens from another individual of the same species, leading to the production of antibodies.

Cord Entanglement

A situation during pregnancy or childbirth where the umbilical cord becomes wrapped around the fetus, potentially causing complications.

Gestational-age Infants

Infants categorized based on their age in weeks since the beginning of the mother's last menstrual period, used in assessing preterm or full-term birth status.

Congenital Abnormalities

Birth defects or disorders that are present from birth, which can result from genetic or environmental factors.