Employees Should Be Encouraged to Tweet Without Guidelines or Monitoring

question 48

True/False

Employees should be encouraged to Tweet without guidelines or monitoring for compliance so they feel free to express themselves.

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Definitions:

Institutional Advertising

A type of advertising that aims to promote a company’s image or reputation rather than selling a specific product or service.

Goodwill Advertising

A marketing effort aimed at promoting the positive image or social responsibility of a company, enhancing its public goodwill rather than directly selling products or services.

Immediate Sales

Immediate sales refer to transactions that occur on the spot without any delay, often involving cash or direct payments.

Personal Selling

A direct sales approach involving face-to-face interaction between a salesperson and a customer to persuade the customer to make a purchase.