Which Media Type Offers Two-Way Communications Between Subscribers and Providers

question 47

Multiple Choice

Which media type offers two-way communications between subscribers and providers of cable or satellite TV, enables marketers to send addressable ads and deploy interactivity between the sender and receiver, and enables marketers to measure the persuasive impact of their messages quickly and effectively?

• A) network television
• B) magazines
• C) radio
• D) newspapers
• E) interactive television (iTV)

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Definitions:

Managing Work

The process of overseeing or controlling job responsibilities and tasks to achieve the desired outcome efficiently.

Conscientiousness

A personality trait associated with being thorough, careful, efficient, organized, and responsible.

Organized

Characterized by a systematically structured and managed arrangement of tasks, operations, or materials.

Disciplined

Being disciplined refers to showing a controlled form of behavior, often involving obeying rules or a strict regimen.