Consumers with ________ Are Less Likely to Consider Peripheral Cues

question 46

Multiple Choice

Consumers with ________ are less likely to consider peripheral cues, such as endorser's likeability, in processing the ad.

• A) high need for cognition
• B) low need for cognition
• C) low involvement
• D) low need for stimulation
• E) high need for stimulation

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Definitions:

Dividend Yield Ratio

A financial ratio that measures the amount of dividends an investor is expected to receive for each dollar invested in a company's stock, expressed as a percentage.

Market Price

The current price at which an asset or service can be bought or sold in the open market.

Dividends on Common Stock

Payments made to shareholders out of a company's earnings, specifically to the holders of its common stock.

Earnings Per Share

A measure of a company's profitability calculated by dividing net income by the number of outstanding shares.