HEADACHE MINI CASE: Fast Relief Sells a Pain Killer That

question 52

Multiple Choice

HEADACHE MINI CASE: Fast Relief sells a pain killer that is especially effective on relieving headache pain. Under the slogan "If you really want to fix a problem, you have to use the right tools," Fast Relief advertising points out that while its tablets aren't as effective at relieving muscle pain as Cure-All, its leading competitor, clinical trials have shown that Fast Relief is 10 times more effective than Cure-All at relieving headaches. At the beginning of the advertising spot, a woman is shown with her eyes shut tight and her hand pressed against her forehead. Over the course of the ad, the woman's face gradually relaxes and she begins to look relieved and comfortable. Fast Relief also advertises its products by having its tablets used by actors to relieve their headaches during popular television shows.
-In the HEADACHE MINI CASE, the woman shown in the television ad demonstrates that Fast Relief is helping relieve her headache by using ________.

• A) interpersonal communication
• B) nonverbal cues
• C) celebrity endorsement
• D) corrective communication
• E) verbal cues

Describe the concept of "worldview defense" within terror management theory.

Identify and understand the significance of cultural symbols, customs, and norms.

Understand the concept of just world belief and its application in social perceptions.

Recognize the importance of cross-cultural values and their hierarchy in societal functioning.

---

Definitions:

Perfect Price Discrimination

A pricing strategy where a seller charges the maximum price that consumers are willing to pay for each unit, thereby capturing all possible consumer surplus.

Single Price Profit Maximization

A pricing strategy where a single price is set for all customers to maximize profits, disregarding any market segmentation.

Perfect Price Discrimination

A pricing strategy where a seller charges the maximum possible price for each unit which corresponds to the buyer's maximum willingness to pay.

Deadweight Loss

Deadweight loss refers to the loss of economic efficiency that can occur when the equilibrium for a good or a service is not achieved or is not achievable.