Which of the Following Is True of Consumer Brand Beliefs

question 84

Multiple Choice

Which of the following is true of consumer brand beliefs in the context of changing consumer attitudes?

• A) Consumers tend to interpret ambiguous information in ways that challenge their preexisting attitudes.
• B) Consumers frequently resist evidence that challenges strongly held attitudes or beliefs.
• C) The easiest way to change consumer attitudes is to attack longstanding brand beliefs.
• D) Consumers generally embrace evidence that challenges strongly held attitudes and beliefs.
• E) Brand loyalty is very rare and so it is relatively easy for marketers to change brand beliefs.

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Definitions:

Existential Therapy

A form of psychotherapy that focuses on individual responsibility and finding the meaning of life and personal existence.

Psychoanalytic Therapy

Psychoanalytic Therapy is a form of in-depth talk therapy that aims to uncover and resolve unconscious conflicts and psychological problems rooted in childhood experiences.

Interpersonal Psychotherapy

A form of psychotherapy that focuses on the interpersonal relationships of the patient, aiming to improve communication patterns and self-esteem.

Behavioral Therapy

A type of psychotherapy that focuses on changing unwanted or unhealthy behaviors through a system of rewards, reinforcements, or punishments.